How to Optimize Pricing to Drive Margins and Customer Experience

• May 31, 2017
• Alex Hoff

As price optimization becomes more mainstream, it's time to capitalize on the potential benefits to margin and customer experience. ...

A Case for Price Segmentation and Value over Volume

• May 22, 2017
• Johannes Selig

Not all customers value your products the same way. Consider price segmentation to align with your customers' willingness to pay. ...

What B2B Enterprises Can Learn from ‘Suicide Squad’ and Movie Studios

• August 9, 2016
• Vendavo

There are certain business principles adopted by Warner Bros.—and most other movie studios—that B2B enterprises should avoid....

3 Pricing Lessons I Learned From Being A Parent

• June 23, 2016
• Hila Segal

Being a parent has a lot to do with understanding pricing as a driver in decision-making. ...

Wine Country Proves the Value of Customer Segmentation

• May 3, 2016
• Daniel Kozarich

While visiting wine country, I started to think about the pricing and segmentation strategies they employ, knowingly or not....

Vendavo Introduces the Only Price Optimization and Segmentation Capabilities to Combine Data Science with Expert Business Insight

• January 20, 2016
• Vendavo

The new Vendavo Optimization Manager Product Suite enables enterprises to make profitable pricing decisions that align with how customers value their products....

Avoid Boiling the Ocean

• September 16, 2015
• Ben Blaney

Resist the temptation to boil the ocean. In fact, ignore all the big, grand, transformative success stories that you may have heard at pricing conferences....

Pricing Minute: Price Segmentation

• August 28, 2014
• Alex Hoff

Pricing is, or should be, closely tied to how your customers value your products and services. But, not all customers value your products the same way,...

How Do I Make My Margin Improvement Goal?

• September 5, 2013
• Jennifer Maul

I am confident most of us have performance objectives we need to meet on an annual basis, and much of the time, meeting and exceeding those...

The Changing Face of B2B Sales

• August 22, 2013
• Mitch Lee

Is your B2B sales organization competing effectively using customer data? I recently visited a chemicals customer who has self diagnosed their sales process as lacking an...