Tag: profitability

Vendavo: Analytics to Boost Pricing Strategies

  • November 26, 2018
  • Vendavo
As B2B companies take products to market, several factors contribute to a buyer’s choice: brand awareness, purchase method, perceived value, value promotions, and p...

A Snowball’s Chance in Pricing

  • December 4, 2013
  • Vendavo
Snowballs actually thrive in pricing.  They never melt away, they just grow.  Until they break. In most companies, the pricing function grew out of an administrative...

Go Ahead, Fire Your Customer!

  • September 10, 2013
  • Mark Hunter
We all have at least one customer with whom we just don’t like working, right? You may think I am going to say “fire” any customer...
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