“What’s in it for Me?” Getting Buy-In from All Your Stakeholders

June 25, 2014
Dan Showalter

The one constant thing in today’s world — perhaps besides new taxes — is change. We see it at work, in our communities and even in...

Don’t Get Trapped in a Penrose Stairs Part 2: How to Identify and Overcome Misalignment in Your Pricing Journey

June 12, 2014
Matthias Mueller

Your pricing organization/teams have gained more and more experience, and pricing has received lots of attention from the entire organizations as you showed good results ...

Don’t Get Trapped in a Penrose Stairs Part 1: The Crossroads of Your Pricing Journey

June 3, 2014
Matthias Mueller

You have established a well-structured pricing process that enables you to pro-actively manage Pricing and execute consistently on your pricing strategies. Your pricing o...

Less Pain, More Profit

May 13, 2014
Robert Irwin

Do you ever wonder why you are not getting more out of your pricing analytics? Are you finding the adoption of your new or even old...

What Is The Pocket Price Your Customers See?

April 29, 2014
Derrick Herbst

A friend of mine recently bought a new refrigerator and told me about the many discounts he received on the transaction. I then wondered how that...

The Lifecycle of Pricing; from Weak to Great

March 13, 2014
Joanne Smith

We have to learn to crawl before we can walk, let alone run. If you want to be a professional sports player, it takes years of...

5 Cents for a Coca-Cola!

February 20, 2014
TK Kesler

Well, not anymore. But, did you know that Coca-Cola held its price at 5 cents for 70 years?! In 1890, a nickel. In 1917, a nickel....