Tag: cost plus pricing

The Opportunity in Value-Based Pricing

  • September 12, 2019
  • Ben Blaney
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive...

Selecting a Suitable Pricing Baseline

  • July 25, 2019
  • Kalle Aerikkala
My previous post, The Hidden Costs of Cost-Plus Pricing explains that while cost-plus pricing certainly has its place, there are also several downsides to the approach....

The Hidden Costs of Cost-Plus Pricing

  • July 18, 2019
  • Kalle Aerikkala
In his article “When Cost-Plus Pricing is a Good Idea” Utpal Dholakia, Professor of Marketing at Rice University’s Jesse H. Jones Graduate School of Business, makes...
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