Tag: B2B Pricing

The Opportunity in Value-Based Pricing

  • September 12, 2019
  • Ben Blaney
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive...

Selecting a Suitable Pricing Baseline

  • July 25, 2019
  • Kalle Aerikkala
My previous post, The Hidden Costs of Cost-Plus Pricing explains that while cost-plus pricing certainly has its place, there are also several downsides to the approach....

How to Leverage Digitalization

  • May 14, 2019
  • Stephan Liozu
Everything is going digital. Some describe digitalization as a tsunami — I call it a wave of several tsunamis hitting the B2B world.  Most businesses have...

How Can AI Impact Commercial Excellence?

  • May 8, 2018
  • Mitch Lee
Everywhere you look, proponents of Artificial Intelligence (AI) tout its vast application potential for optimizing business across every industry, from agriculture to uti...
View More