Tag: Willingness to Pay

Capturing More Value With Price Segmentation

  • August 30, 2019
  • Alex Hoff
One of the most basic concepts of pricing is that price generally reflects (or should reflect) value. But it’s important to remember that value is not...

Selecting a Suitable Pricing Baseline

  • July 25, 2019
  • Kalle Aerikkala
My previous post, The Hidden Costs of Cost-Plus Pricing explains that while cost-plus pricing certainly has its place, there are also several downsides to the approach....

Roadmap for Fast Profit Growth

  • May 30, 2019
  • Mitch Lee
Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of...

Willingness to Pay

  • April 9, 2013
  • Ben Blaney

I heard a clip of a movie in which two men were discussing the sale of a business.  After the “handshake” moment, these e

View More