Find the Hidden Treasure in Your Attic
- February 13, 2014
- Profit Guru
When is the last time you went through the stuff in your attic? What if there is hidden value there, just waiting for you to shine...
Innovative Pricing in 2014: Automate Your B2B Pricing
- January 30, 2014
- Christine Carragee
In my last post, I recommended that in 2013 you read some of the papers in “Innovation in Pricing,” which asserts that in comparison with other...
My spreadsheet is different
- April 17, 2013
- Christine Carragee
Carmen Reinhart and Kenneth Rogoff of Harvard University fell victim to one of the classic blunders of research and analysis: proofread your spreadsheets! These establish...
Moneyball: How Data Trumps Expertise
- October 13, 2011
- James Marland
Moneyball asks the question: can a statistics-crunching machine really understand baseball better than a man? For decades it had been accepted that spotting potential ba...
An Old VW EVC and the Power of 1:1 Customer Service
- September 29, 2011
- Jennifer Maul
I love Volkswagens! I drove a New Beetle for over 10 years and immensely enjoyed zipping around in that little car. For the past several months,...
Ensuring Our Customers’ Satisfaction: The Tipping Point
- August 18, 2011
- Jennifer Maul
In mid-2008, Vendavo invested in a Strategic Customer Organization (SCO) to manage lifelong relationships with our customers. Our mission is to ensure our customers gain ...
Groupon: A Lesson in Bundling as a Pricing Strategy
- June 16, 2011
- Colin Carroll
There is a new burger joint in my neighborhood. Limited menu, but great food cheap ($4.50 for a cheeseburger). I’ve gotten into the habit of taking...
A New Pricing Strategy for the PC Industry- Raise Prices!
- January 17, 2011
- Colin Carroll
You get what you pay for – the recent turnaround in the fortunes of the PC makers underscores this point really well. For the longest time,...
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