The stampede for B2B price optimization
- August 15, 2011
- Vendavo
Among a lot of other very useful (and some less useful) market insights, buried deep in the recently released Gartner MarketScope report is an interesting detail....
Groupon: A Lesson in Bundling as a Pricing Strategy
- June 16, 2011
- Colin Carroll
There is a new burger joint in my neighborhood. Limited menu, but great food cheap ($4.50 for a cheeseburger). I’ve gotten into the habit of taking...
Pricing Strategy Should Be at the Olympics
- June 8, 2011
- James Marland
Like many Brits I awoke disappointed today to see that my request for dozens of Olympic Tickets had been mainly unsuccessful. It looks like first round...
Are You Reading Your Customers’ “Tells”?
- June 7, 2011
- James Marland
While getting beaten yet again at my Thursday night poker evening I started thinking about how the latter stages of a poker hand are really a...
How Much Pricing Power Do You Have?
- March 29, 2011
- Colin Carroll
In a recent Bloomberg article Warren Buffett claims, “The single most important decision in evaluating a business is pricing power . . . If you’ve got...
The Dynamic Duo vs Price Cutting: Segmentation and Value Maps
- February 11, 2011
- Colin Carroll
With rising commodity prices and increased wholesale inflation pressures, executives face the daily challenge of finding innovative ways to maintain profits. The traditio...
A New Pricing Strategy for the PC Industry- Raise Prices!
- January 17, 2011
- Colin Carroll
You get what you pay for – the recent turnaround in the fortunes of the PC makers underscores this point really well. For the longest time,...
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