Tag: Strategic Pricing

The stampede for B2B price optimization

  • August 15, 2011
  • Vendavo
Among a lot of other very useful (and some less useful) market insights, buried deep in the recently released Gartner MarketScope report is an interesting detail....

Pricing Strategy Should Be at the Olympics

  • June 8, 2011
  • James Marland
Like many Brits I awoke disappointed today to see that my request for dozens of Olympic Tickets had been mainly unsuccessful.  It looks like first round...

How Much Pricing Power Do You Have?

  • March 29, 2011
  • Colin Carroll
In a recent Bloomberg article Warren Buffett claims, “The single most important decision in evaluating a business is pricing power . . . If you’ve got...
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