Tag: Pricing Strategy

Vendavo: Analytics to Boost Pricing Strategies

  • November 26, 2018
  • Vendavo
As B2B companies take products to market, several factors contribute to a buyer’s choice: brand awareness, purchase method, perceived value, value promotions, and p...

Simplicity: Why More is Less

  • September 7, 2016
  • Alan McCloy
Reducing the clutter and noise can help simplify a pricing strategy, thus making it more effective in driving profit. ...

Avoid Boiling the Ocean

  • September 16, 2015
  • Ben Blaney
Resist the temptation to boil the ocean. In fact, ignore all the big, grand, transformative success stories that you may have heard at pricing conferences....

Have the Courage to Face Your Data

  • September 10, 2015
  • Matt Meade
You will probably be surprised, and possibly embarrassed, by the data you see when you first start analyzing your profit....

Social Roundup – September Part I

  • September 4, 2015
  • Vendavo
The end of August brought a stream of fascinating news pieces across the spectrum of industries. Here are a few stories you may have missed. ...

Don’t Fear Culture – Shape It!

  • September 1, 2015
  • Lee Nyari
To translate analytics into tangible results, pricing professionals need to step out of their comfort zones to shape cultural change at their organizations. ...
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