Tag: B2B

B2B Journey Toward Frictionless Selling

  • November 10, 2020
  • Jamie Kreppein
I have played in several markets throughout my years in high tech and one thing always top of mind is how to make the selling process...

Design a Digital Negotiation System in 5 Steps

  • November 4, 2020
  • Darius Fekete
While traditional face-to-face meetings might return to normal at some point, virtual and online sales is the new standard today. But despite rapid digital transformation...

10 Ways CEOs Can Get Started with Pricing

  • September 28, 2020
  • Stephan Liozu
Over the past few months, I have conducted several research projects to gauge the progress of strategic pricing in large firms. As a profession, we have...

How Digitalization Impacts Pricing

  • June 19, 2019
  • Stephan Liozu
As I outlined in previous posts, everything is going digital and there are certain steps you can take to get your organization ready for transformation. But...
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