Maximum Profit Made Simple Claim Your Commercial Edge Vendavo for Price Optimization

What is Price Optimization?

Price optimization is ultimately about knowing how your customers perceive value differently across your offerings. By using advanced machine learning approaches, you can develop sophisticated customer segmentation that enables you to price based on the value delivered to your customer. This ability will typically net between 1-3% return on sales to the bottom line.


Price Optimization Insights


By 2022 1/3 of sales organizations will determine that pricing of products and services is mismanaged and begin to invest in new price management software.

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Number of B2B companies that could benefit from price optimization solutions

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The number of companies that leave money on table as a result of ineffective pricing

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Bain Consulting

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Vendavo for Price Optimization

AI Driven Customer Segmentation

Build your customer segmentation models with key dimensions that define your business, such as business units and geographies. Then apply Vendavo’s Artificial Intelligence to determine customer willingness-to-pay. Continuously fine-tune the AI with statistical feedback and safety nets.

Intelligent Deal Guidance for Negotiation

Determine optimal pricing guidance (stretch, target, and floor prices) while identifying and creating customer groups and clusters for managing polices and discounts.

Advanced Pricing Visualization

Pricing data often requires specialized metrics and visualizations, which are not typically found in general purpose business intelligence tools.


Commercial Excellence With Vendavo

Calculate Your Pricing Value Today

Quantify the value of pricing optimization for your company by answering a few simple questions.

Price Optimization News and Insights


Get Your Price Optimization Project Moving With ‘The Expert Salesperson’

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Hot Take: Don’t Use Excel To Manage Your Pricing

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How Does Price Optimization Work?

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Content Offers


Infographic: Pricing Maturity Survey Results

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CPQ Tool

10 Tips for a More Successful Pricing Optimization Project

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Buyers Kit: Pricing Software

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