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What is Price Optimization?

Price optimization is knowing how your customers perceive value differently across your offerings. Through advanced machine learning approaches, you can develop sophisticated customer segmentation that enables you to price based on delivering value to your customers and your line of business. Price optimization software will typically deliver between 1-3% return on sales to the bottom line.


Price Optimization Insights


By 2022 1/3 of sales organizations will determine that pricing of products and services is mismanaged and begin to invest in new price management software.



Number of B2B companies that could benefit from price optimization solutions



The number of companies that leave money on table as a result of ineffective pricing

Bain Consulting

Vendavo for Price Optimization

AI Driven Customer Segmentation

Build your customer segmentation models with key dimensions that define your business, such as business units and geographies.

Intelligent Deal Guidance for Negotiation

Determine optimal pricing guidance (stretch, target, and floor prices) while identifying and creating customer groups and clusters for managing polices and discounts.

Advanced Pricing Visualization

Pricing data often requires specialized metrics and visualizations, which are not typically found in general purpose business intelligence tools.

Interactive Tool

Commercial Excellence With Vendavo

Calculate Your Pricing Value Today

Quantify the value of pricing optimization for your company by answering a few simple questions.

Price Optimization News and Insights


Get Your Price Optimization Project Moving With ‘The Expert Salesperson’

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Hot Take: Don’t Use Excel To Manage Your Pricing

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How Does Price Optimization Work?

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Content Offers


Infographic: Pricing Maturity Survey Results

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White Paper

10 Tips for a More Successful Pricing Optimization Project

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Buyers Kit: Pricing Software

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