What is Price Optimization?
Price optimization is knowing how your customers perceive value differently across your offerings. Through advanced machine learning approaches, you can develop sophisticated customer segmentation that enables you to price based on delivering value to your customers and your line of business. Price optimization software will typically deliver between 1-3% return on sales to the bottom line.
Price Optimization Insights
By 2022 1/3 of sales organizations will determine that pricing of products and services is mismanaged and begin to invest in new price management software.
Number of B2B companies that could benefit from price optimization solutions
The number of companies that leave money on table as a result of ineffective pricing