PRICING MINUTE: PRICE SEGMENTATION
This short video covers the basics of price segmentation – why leading companies are doing it and how to best execute it.
Segmentation for Scientific Pricing
This whitepaper reviews how to build an effective segmentation strategy that yields profitable results.
PRICE SEGMENTATION: WHAT YOU NEED TO KNOW
This segmentation guide covers how to develop segment-specific target prices that fully capture the value your customers perceive.
Webinar Replay
In Guiding Sales Teams with Target Prices, two pricing experts discuss the 3 keys that make pricing guidance stick.