Profit Summit 2014: The Gamification of Pricing

Everyone loves to play games. Games are fun and engaging – even to the point of being addictive – but achieving “epic wins” through the power of games is serious business. Companies are starting to apply gamification techniques to increasingly more business critical functions, such as Pricing and Sales Execution, creating stronger ties to customers and employees as well as driving desired behavior, demand generation, and branding. Accenture discusses how you can use Vendavo capabilities to help your sales team “level up” and be more successful in “capturing the wallet.”