Denver, CO. — October 17, 2017 — To support organizations seeking bottom line improvement with price optimization techniques, Alex Hoff, CPP, Vice President of Business Consulting with Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will lead a session at the Professional Pricing Society (PPS) Fall Conference in San Diego on Thursday, October 26 at 3 p.m.
His session, Pricing Segmentation & Optimization: Lessons Learned from Real-World Projects Hoff will share insights with participants on how to know if their organization is ready to act on price guidance that maximizes revenue while minimizing risk, where to begin the process, and how to realize the promised value. A summary of key insights and lessons learned from dozens of companies who have already taken this path will be covered.
During the 45-minutes session, participants will also learn:
- How to begin the journey of price optimization
- The differing tactics for B2B and B2C price optimization
- How various companies across industries have successfully achieved optimization
Hoff has spent his career in various pricing and product marketing roles, including for such industries as IT services, transportation & logistics, and consumer electronics. For nearly a decade, Hoff has advised Vendavo clients on identifying and capturing opportunities that drive revenue and margin improvements as Vice President of Business Consulting.
Media contact Kim Boeckenstedt