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What B2B CFOs Can Learn from B2C Pricing

By John Oosterhouse
August 2, 2016

This article first appeared on See the original post here.

Successful pricing strategies strike the right balance between the value attributed to a product or service by the buyer and the seller. Rideshare companies like Uber and Lyft have found this balance with their dynamic pricing models that fluctuate with demand. Each Saturday night, a safe drive home is perceived as more valuable than a ride after work on a Tuesday.

These kinds of price movements are commonplace for business-to-consumer organizations. Professional sports teams have adopted plans that adjust pricing depending on the matchup. Games against marquee teams are often far more expensive than a game against lesser opponents.

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  • B2B , B2C , B2C vs. B2B , CFO , , corporate profitability , finance , pricing power , profit , profit growth

    John Oosterhouse

    John Oosterhouse brings more than 25 years of technology experience in a variety of finance and operations roles. John has a proven track record of leading high performing finance teams, driving process improvement initiatives, providing outstanding insight and analysis, and negotiating and integrating M&A transactions. Most recently he served as Senior Vice President and Interim CFO of Veritas while the business was carved out of Symantec and sold to private equity. In this role, he was responsible for leading all of accounting, financial planning and analysis, treasury, tax, investor relations, purchasing and audit. Prior to Veritas, John held various leadership positions at Sun Microsystems, Maxtor Corporation, Boole & Babbage and Unisys. John holds a B.A. in Mathematics from Calvin College and an MBA from Purdue University.