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Vendavo to Showcase New Profit Optimization Solutions Running on SAP HANA® at SAPPHIRE® NOW

By Vendavo
May 12, 2016

B2B Pricing Leader Adds Price Optimization Solutions to SAP® Price and Margin Management by Vendavo

MOUNTAIN VIEW, Calif. — May 12, 2016 — Vendavo, a leading provider of margin and profit optimization solutions, announced today at SAPPHIRE® NOW the addition of its price optimization solution to the SAP® Price and Margin Management by Vendavo portfolio, an SAP solution extension. The solution, which determines optimal target prices and delivers them to sales for better deal negotiations, has been integrated to run on the SAP HANA® platform to simplify and transform the customer’s path to success in the digital economy. With this, Vendavo’s profit analytics and price optimization solutions are fully integrated into SAP HANA. SAP Price and Margin Management is the only solution qualified by SAP for price and margin management.

The optimization solution enables companies to closely align price with the perceived value of their products or services by determining optimized target prices for given customers in specific segments. Optimal prices and data-driven insights are delivered directly to the front lines to support deal negotiations with increasingly knowledgeable customers.

“Over the course of our more than 10 years collaborating, Vendavo and SAP have served leading B2B organizations with innovative price and margin management solutions,” said Bruno Slosse, president and chief executive officer at Vendavo, an emerald turnkey sponsor of the event. “By adding our price optimization solution to the SAP suite, we can deliver more value to mutual customers, even with market conditions and competitive environments constantly in flux. In partnership with SAP, we look forward to bringing more innovative products to our joint customers.”

Attendees at SAPPHIRE NOW can learn more about the new solutions through:

  • A lecture presentation led by SAP on May 18 at 12:45 p.m., covering how companies use the latest edition of the SAP Price and Margin Management by Vendavo application.
  • An interactive session by Lennox Industries on May 19 at 4:00 p.m., showcasing how Lennox has developed a path to pricing transformation success with SAP and Vendavo solutions.
  • Demo stations hosted by Vendavo at Booth #1373, which will show the different features and functions of the profit and margin optimization solutions.
  • A Happy Hour networking event on May 18 from 4:00 p.m. to 6:00 p.m. to discuss new best practices and strategies in pricing and profit optimization.

Connect with Vendavo by visiting Booth #1373 in the exhibitors’ area.

  • Follow Vendavo on Twitterand LinkedIn
  • Learn more about Vendavo at SAPPHIRE NOW 2016 here
  • Follow @SAPPHIRENOWon Twitter and use the official #SAPPHIRENOW hashtag

SAPPHIRE NOW and ASUG Annual Conference are the world’s premier business technology event and largest SAP customer-run conference, offering attendees the opportunity to learn and network with customers, SAP executives, partners and experts across the entire SAP ecosystem.


SAP, SAPPHIRE, SAP HANA and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

For more information, press only:

Emily Carey
Karbo Communications for Vendavo

Cameron Smead

  • ASUG , big data , margin management , Price Optimization , pricing , profit , profit optimization , SAP , SAPPHIRE NOW


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.