News, News Releases

Vendavo to Lead Session on Sales Effectiveness at Professional Pricing Society Spring Conference

By Vendavo
May 1, 2017

Vendavo business consultant Raj Chopra to lead the May 5 session

MOUNTAIN VIEW, Calif. — May 1, 2017 — To help hi-tech organizations maximize profit margins, Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will host a workshop at the Professional Pricing Society’s (PPS) 28th annual Spring Pricing Workshop and Conference in Miami on May 5. 5 key steps to increase sales efficiency and effectiveness will be led by Raj Chopra, senior business consultant and industry principal for the company.

The one-hour session will focus on the challenges brought on by mergers and acquisitions of tech companies which has been a frequent occurrence particularly within the last 18 months. “The hi-tech industry has seen a spate of new deals and mergers totaling more than $150 billion in the U.S. alone in the last year and a half,” Chopra said. “This brings additional challenges to the sales team including product training, value propositions and how to cross sell.”

Pricing teams and consulting firms will benefit from the session. Take-away’s include:

  • Steps to increase sales efficiency and win rates
  • How to sell effectively to increase top line revenue and preserve the bottom line
  • What best-in-class companies are doing to arm sales with the right information

Chopra has 20 years of experience in pricing strategy, execution, business operations, marketing and chip design within the semiconductor industry at companies that include AMD, Microchip, Intel and ST Micro. He has spent the last 3 years at Vendavo assisting companies implement and automate pricing process, strategies and profit maximization initiatives.

Conference registration is required to take this course. Visit the PPS Spring Conference webpage and read the full course description for 5 key steps to increase sales efficiency and effectiveness in the conference brochure PDF.

  • B2B , B2B Pricing , high tech , PPS , pricing , Professional Pricing Society , sales , Sales Effectiveness


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.