News, News Releases

Vendavo to Host Business Forum in Dallas Oct 8-9

By Vendavo
September 25, 2019

To bring forth actionable commercial excellence strategies for pricing and sales teams, Vendavo, the market leader in commercial excellence solutions, today announced it will host a Business Forum and User Group Meeting in Dallas on October 8-9, 2019. Registration is now open; use promo code VENPRDL50.

“We hold a Business Forum and User Group Meeting a few times each year in different cities across the U.S. and EMEA,” said C. Edward Brice, CMO, Vendavo. “They are always very well-attended largely because the attendees come away with insightful, practical information they can implement within their own organizations right away. Vendavo also gains invaluable feedback from the people who are in the trenches of both pricing and sales so it’s truly a win-win.”

The popular event includes an opening networking reception on the evening of October 7 followed by a full slate of collaboration for enterprise pricing and sales professionals on October 8. Day one will include expert discussion led by industry thought leaders including: Pricing Excellence with Colin Carroll of PwC; Sales Excellence with Brian Doyle, Holden Advisors; and The Commercial Excellence Maturity Model from Vendavo.

Vendavo customers will also provide deep dives into real-world success stories on how commercial excellence tactics have been employed for improved profitability and customer experience by connecting pricing effectiveness with sales efficiency. Interactive sessions will be led by Andrew Gilchrist, Digital Program Lead at GAF and Miroslav Kello, Pricing Architecture Lead, Dell Technologies.

Day two of the event has been designed for Vendavo customers only and will include in-depth success stories for proven tips and tricks on using the Vendavo Commercial Excellence Platform as well as individual solutions including Vendavo Intelligent CPQ and Vendavo Deal Price Guidance. Lubrizol’s successful transition to the cloud will be reviewed by Steve Paller, Pricing Manager, and Lori Radonich, SAP Business Process Specialist, as they discuss their upgrade to S/4 HANA and offer their key learnings.  

The Vendavo product team will also be on-hand to share feature updates and solicit feedback on the company roadmap. The day will close with a series of hands-on workshops focused on understanding how to better operationalize pricing, how to ensure pricing is in the hands of the sales team when they need it, as well as collaborative workshops focused on what customers would like to work on next with Vendavo.

Ample time has been built into the schedule for networking, including the opening night reception and another social event on the evening of Oct 8.

To see a list of past and present Business Forum attendees and to register for the event that will be held at the Magnolia Dallas Downtown hotel, please visit the event webpage with promo code VENPRDAL50.


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.