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Vendavo to Define Role of Customer Experience in Pricing During Oct 1 Webinar with Professional Pricing Society

By Vendavo
September 30, 2019

To help pricing professionals decipher the strategies and technologies designed to improve customer insight and experience, Vendavo, a leader in commercial excellence solutions, will host a webinar, Why Customer Experience is the New Battleground in B2B Pricing and How to Monetize It with the Professional Pricing Society (PPS) on Tuesday, October 1 at 9am PT | 12pmET | 6pm CET.  Registration for tomorrow’s webinar is now open.

Led by Ben Blaney, Vice President, Business Consulting with Vendavo and Joe Dallimore, Head of Pricing and Packaging at Qualtrics, participants will learn about why keeping in touch with customers’ wants and needs is more important in B2B than ever before.

During the 45-minutes session, participants will also learn:

  • Principles of customer experience management
  • Techniques for analyzing and developing improvement hypotheses
  • Success stories of organizations that are at the forefront of customer experience

Strategies learned in the webinar will be discussed in more detail and with the premise of how to monetize them during the Annual Fall PPS Pricing Workshops and Conference October 16 in Las Vegas. Vendavo will exhibit at PPS in the main exhibit hall in booth 102 where Blaney will demo Vendavo Intelligent CPQ and Vendavo PricePoint. Industry thought leader, Stephan Liozu, PhD will also be on hand to discuss and sign copies of his new book, Pricing Strategy Implementation as will chapter contributor, Mitchell D. Lee, Profit Evangelist, Vendavo.

Registration is required to attend the Expo and take the course. Visit the PPS Fall Conference website.


  • commercial excellence , customer experience , PPS


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.