News, News Releases

Vendavo Appoints International Business Development Executive as Chief Revenue Officer

By Vendavo
October 25, 2016

New Business and Client Success Veteran Patti Poole Joins B2B Pricing and Sales Optimization Leader 

MOUNTAIN VIEW, Calif. — October 25, 2016 — Vendavo, a leading provider of margin and profit optimization solutions, today announced the appointment of strategic sales development and operational effectiveness veteran, Patti Poole, as chief revenue officer. Patti will be leading Vendavo’s global sales organization, sales operations, and business consulting.

“Patti’s experience accelerating growth and driving high-performing teams will be instrumental as we continue expanding our global customer base,” said Bruno Slosse, president and CEO of Vendavo. “We are excited to add her commercial excellence, client success, and cross-functional partnering expertise to our growing team. She will be an invaluable asset in our efforts to bring the best opportunity to order experience to our Global 2000 B2B customers.”

Poole has more than 20 years of cross-functional experience in high-tech and Software-as-a-Service (SaaS). Prior to joining Vendavo, Poole spent 10 years at Citrix Systems in various roles, most recently serving as the vice president of strategic development. During her time at Citrix, Poole led the EMEA sales organization for two years from Munich, Germany. Before that, she spent time in the U.S. as a senior sales executive consistently driving increased bookings of over 28% per year. Previously, she spent nine years at Sun Microsystems, serving in a variety of roles, including strategic alliances, business development, and sales and services.

“Vendavo’s application suite not only drives value directly to the customer’s bottom line, but also implements strategic business processes that enhance sales effectiveness and improve financial health,” added Poole. “I am thrilled to join a company that prioritizes customer success and continued business innovation. Vendavo has a solid foundation with strong leadership and industry-leading products and I am excited to work with the team towards global growth.”


Media Contacts

Emily Carey
Karbo Communications for Vendavo

  • B2B , chief revenue officer , EMEA , Global 2000 , pricing , profit , revenue , sales , Sales Effectiveness


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.