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Vendavo Appoints B2B Marketing and Technology Expert as Chief Marketing Officer

By Vendavo
December 20, 2016

Strategic Market Development and Demand Generation Veteran, C. Edward Brice, Joins B2B Pricing and Sales Optimization Leader

MOUNTAIN VIEW, Calif.—Dec. 20, 2016—Vendavo, a leading provider of margin and profit optimization solutions, today announced the appointment of strategic go-to-market and branding veteran, C. Edward Brice, as chief marketing officer. Brice will lead Vendavo’s global marketing efforts in establishing margin and price optimization as the pricing industry gold standard.

“Ed brings extensive business expertise and marketing leadership to Vendavo,” said Bruno Slosse, president and CEO of Vendavo. “He is well recognized for developing strategies that accelerate growth and build the brands of leading technology companies, including SAP and Sony Electronics. Ed’s insight and industry knowledge will help us elevate the Vendavo brand, stimulate increased demand for our solutions and drive revenue growth across our product portfolio. We are thrilled to welcome Ed to the executive team to bring continued success to Vendavo.”

Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security where he established the company’s brand in the IT Security industry. Previously, he served as group vice president of global marketing at SAP, where he drove the global marketing demand generation programs across Europe, the Americas and Asia Pacific. In his 20-year career Brice has held senior positions managing all aspects of marketing, including solution marketing, communications, demand generation, branding, partner marketing, digital and social marketing.

“With the impact of digitization affecting every major company, margin and profit optimization solutions have never been more important than they are today,” added Brice. “Vendavo is well positioned to assist leading B2B organizations in effectively making smarter sales decisions, improving their customer experience, and delivering sustainable and profitable growth. Vendavo has an outstanding culture of customer excellence and technology innovation. I am thrilled to be joining the team to help deliver the next generation of intelligent pricing solutions. ”

  • B2B , go to market , marketing , Strategy


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.