News, News Coverage

Vendavo: Analytics to Boost Pricing Strategies

By Vendavo
November 26, 2018

As B2B companies take products to market, several factors contribute to a buyer’s choice: brand awareness, purchase method, perceived value, value promotions, and price; but more often than not, it’s the price of the item that gets the most attention.

Building effective pricing stratgies for products and services is essential to boost sales and profitability. Highlighting the challenges in margin improvement, Profit Evangelist at Vendavo, Mitchell Lee says “having a pricing strategy is one thing – successfully deploying it is another.”

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  • AI , Pricing Strategy , profitability

    Vendavo

    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.