News Releases

Vendavo to Showcase Best-in-Class Profit and Margin Analytics at SAPPHIRE® NOW

By Vendavo
May 5, 2015

B2B Pricing Leader Empowers Global 2000 Leaders with Powerful Enterprise Big Data and Pricing Insights at Premier Business Technology Conference

MOUNTAIN VIEW, Calif., May 5, 2015 – Vendavo, a leading provider of margin and profit optimization solutions and SAP partner, today announced its participation at the SAPPHIRE® NOW and ASUG Annual Conference, to be held at the Orange County Convention Center in Orlando, Fla., from May 5-7, 2015. Vendavo will feature its solutions on SAP® platforms that utilize big data and analytics to help the world’s largest enterprises realize more than $2.5 billion in annual profit improvement.

“Our successful relationship with SAP has continually produced innovative solutions that improve our customers’ bottom line,” said Mike Hoffman, Vendavo’s chief commercial officer. “SAP provides a robust platform that allows Global 2000 B2B enterprises to utilize Vendavo solutions in a manner that elevates our products’ power to increase margins and profitability.”

Attendees at SAPPHIRE NOW can anticipate the following from Vendavo:

  • Various SAP and Vendavo customers will be speaking at the event. Lennox International, provider of climate control products to markets around the world, will lead a theater session on Wednesday May 5 at 1:30 p.m., covering how to execute discipline in pricing to drive margin growth.
  • Vendavo experts will demonstrate cutting-edge enterprise solutions — such as SAP Price and Margin Management by Vendavo — which provide full lifecycle price optimization and management through price analytics, price setting and better deal execution.
  • Vendavo is hosting a happy hour, featuring MillerCoors products and special prizes, which gives participants the opportunity to interact with Vendavo experts.

“Price and margin optimization solutions are reshaping the way we utilize the market knowledge of our sales team,” said Brian White, business solutions senior architect at Lennox. “These solutions have been instrumental in the way we implement discipline into our pricing practices and identify margin leakages.”

Connect with Vendavo by visiting Booth #719 in the exhibitors’ area.

  • Follow Vendavo on Twitter and LinkedIn
  • Learn more about Vendavo at SAPPHIRE NOW 2015 here
  • Follow @SAPPHIRENOW on Twitter and use the official #SAPPHIRENOW hashtag

SAPPHIRE NOW and the ASUG Annual Conference is the world’s premier business technology event and largest SAP customer-run conference, offering attendees the opportunity to learn and network with customers, SAP executives, partners and experts across the entire SAP ecosystem.


SAP, SAPPHIRE and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.

For more information, press only:

Eve Sheridan
Young & Associates for BackOffice Associates
(303) 410-7162

Trish Chan

  • ASUG , big data , Conference , Lennox International , margin and profit optimization , pricing , profit analytics , SAP , SAPPHIRE NOW , vendavo


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.