News Releases

Vendavo to Outline Criticality of Target Price Guidance During Sept 22 Webinar with Professional Pricing Society

By Vendavo
September 10, 2020

To help organizations gain more credibility and win more deals profitably, Vendavo, a market leader in commercial excellence solutions, will host a webinar, How Target Price Guidance is Key for Turbulent Times with the Professional Pricing Society (PPS) on Tuesday, September 22 at 9am PT | 12pmET | 6pm CET.  Registration is now open.

Led by David Anderson, Business Consultant, Vendavo, participants will learn about how to proactively set strategies for managing the ways customers consider price.

Participants will also learn:

  • Why target price guidance is now more needed than ever.
  • What type of guidance target pricing should include.
  • How pricing guidance maturity fits into the opportunity-to-order process.

Strategies learned in the webinar will be discussed in more detail and with the premise of how to prioritize and operationalize efforts for managing context for decision-making during Anderson’s session Dynamic Target Price Guidance for Turbulent Times at the Virtual Fall PPS Pricing Conference October 20-28.

Registration is required to attend the conference and take the course. Visit the PPS Fall Conference website.

  • PPS , PPS webinar , Price Guidance , pricing maturity


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.