News Releases

Vendavo Named in Gartner’s Market Guide for B2B Price Optimization and Management Software

By Vendavo
May 2, 2018

Vendavo, a leading provider of intelligent pricing and margin optimization solutions, announced today the company has been listed in the Gartner “Market Guide for B2B Price Optimization and Management Software” that was published in March.

As outlined in the report, Gartner stated that it “saw a significant increase in the volume of Price Optimization and Management (PO&M) inquiry calls during 2017. According to the vendor survey we conducted during January 2018, we estimate that the market grew by 20% in 2017 to $318 million.”

“We have seen growing interest in price optimization and management, particularly among forward-thinking B2B organizations who are faced with the challenges brought on by today’s digital marketplace,” said Bruno Slosse, Vendavo President and CEO. “It’s a way to deliver value to the customer, and the organization’s own bottom line.”

Also in the report within the Market Direction section, Gartner states that it expects this market to continue to grow rapidly during the next three years, driven by several key factors, one factor is “PO&M technology will be increasingly available as part of cloud CPQ solutions.”

“We have combined robust CPQ capabilities to the power in Vendavo Price Optimization Manager with the acquisition of Endeavor Commerce in 2017. We feel the value of this decision was substantiated in this report,” Slosse said.

The Gartner report referenced is: “Market Guide for B2B Price Optimization and Management Software” (15 March, 2018) by Mark Lewis.

View a complimentary copy of the Market Guide here.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

  • B2B , Gartner , Intelligent CPQ , Price Optimization

    Vendavo

    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.