News Coverage

A Roadmap for Fast Profit Growth

By Mitch Lee
August 24, 2018

Reducing variable costs is important for profitability, as is optimizing sales volume to leverage fixed costs. But for most companies, improving realized price (the price you actually receive) is the fastest, most effective way to grow margin and improve profitability.

Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of value vary—as does their “willingness-to-pay” for that value—it is important to treat different customers differently at different times. Read more at MarTechSeries News

  • margin , pricing guidance , pricing maturity , profit

    Mitch Lee

    Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the process industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with global suppliers.