News, News Coverage

Interview with C. Edward Brice, Chief Marketing Officer, Vendavo

By Vendavo
October 31, 2018

Tell us about your role and journey into technology. What galvanized you to join Vendavo?

I manage the demand generation, product management, marketing, sales enablement, and sales and marketing operations functions of our company. I come from a marketing background grounded in B2C and B2B, with experience in both small and large enterprise companies. What I love most about the opportunity at Vendavo, aside from transforming the marketing function into a value generating engine, is the role we play in helping the world’s largest companies transform into profitable digital businesses.

What differentiates Vendavo from the rest in the B2B technology landscape?

Vendavo is unique as we deliver insight across the convergence of three key dimensions:

Read the full story at MarTechSeries

  • C. Edward Brice , MarTech Series , vendavo


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.