News, News Coverage

In B2B eCommerce, Lowest Price Isn’t Always The Right Price

By Vendavo
April 15, 2019

Amazon has found a gold mine with its third party sales service. Because the company takes a percentage of each sale from its third party sellers, as well as additional logistics fees via the Fulfilled by Amazon service, the operations now amount to twice as much in revenue for Amazon as its own eCommerce services in which Amazon sources and sells products directly. That’s despite third-party sellers making up just one-third of Amazon’s overall online sales, according to Motley Fool reports last month. Read the full article at…

  • Amazon , B2B , eCommerce , pricing , Willingness to Pay


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.