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How CEOs Can Push Past Fear to Resilience and Resurgence

By Dayton Kellenberger
July 14, 2020
For the long-term health of your business, it’s time to move beyond crisis management and cash conservation.

As COVID-19 took hold of the global economy, most CFOs went straight into crisis management mode.  The focus was vigilant monitoring of cash balances and running multiple scenario plans to ensure adequate liquidity in the short term. Now, a few months into the pandemic and resulting economic uncertainty, it’s time to start shifting our focus past fear and reactive cash-conservation tactics to resilience and, eventually, to resurgence.

Here are seven steps to help you and your organization make the transition. Read more in CFO…

    Dayton Kellenberger

    Dayton is CFO at Vendavo. He brings more than 12 years of SaaS technology experience in a variety of finance and business operations roles. Dayton has a proven track record of leading high performing finance teams, driving business process improvement, financial insight and analysis, and negotiating and integrating M&A transactions. Most recently he served as CFO for Four Winds Interactive. In this role he was responsible for leading all accounting, financial planning, treasury, tax, investor relations, purchasing and audit for this high growth SaaS company. Prior to Four Winds Interactive Dayton held various leadership positions at the Coleman Company, and Agility Solutions. Dayton holds a B.S. in Finance from the University of Colorado Boulder Leeds School of Business, and is also a Certified Internal Auditor (CIA), and Project Management Professional (PMP).