To help organizations navigate volatile trade patterns as trade barriers and tariffs are being threatened, invoked and sometimes revoked, Vendavo, the market leader in commercial excellence solutions, will host a webinar, Customer Behavior in the Process Industry: Actions for Any Business Facing Trade Uncertainties with the Professional Pricing Society (PPS) on Wednesday, November 20 at 9am PT | 12pm ET | 6pm CET. Registration for the webinar is now open.
Led by Robert Irwin, Vice President Business Consulting with Vendavo, participants will learn about how to identify customer buying behaviors in highly volatile markets and what types of strategies can be folded into decisions and specific actions for their pricing tactics. While this kind of turmoil has long been the case in the process industries, any type of business facing rapid market changes such as input cost variations or trade uncertainties will benefit from the discussion.
During the 45-minutes session, participants will also learn:
- Why understanding customer behavior is an important component of the pricing process
- How to measure and monitor customer behavior using existing data
- The methodology and rules to embed customer buying behavior into pricing tactics
- Which buyer behaviors in the process industries relate to other industries, especially for margin sensitive offerings
Vendavo’s Darius Fekete, Business Consultant, Kalle Aerikkala, Senior Consultant and Aiden Murphy, Director of Value Consulting will also lead a workshop during PPS European & Global Pricing Workshops and Conference November 27-29 in Berlin. Commercial Excellence: A War Won by Unlocking Value with Your Partners will be November 27 at 9am CET. Registration is required to attend the workshop and conference. Visit the PPS Fall Conference website.