As B2B companies take products to market, several factors contribute to a buyer’s choice: brand awareness, purchase method, perceived value, value promotions, and price; but more often than not, it’s the price of the item that gets the most attention.
Building effective pricing stratgies for products and services is essential to boost sales and profitability. Highlighting the challenges in margin improvement, Profit Evangelist at Vendavo, Mitchell Lee says “having a pricing strategy is one thing – successfully deploying it is another.”