Read Time: 1 minute

A Roadmap for Fast Profit Growth

Mitch Lee< Mitch Lee August 24, 2018

Reducing variable costs is important for profitability, as is optimizing sales volume to leverage fixed costs. But for most companies, improving realized price (the price you actually receive) is the fastest, most effective way to grow margin and improve profitability.

Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of value vary—as does their “willingness-to-pay” for that value—it is important to treat different customers differently at different times. Read more at MarTechSeries News