Claim Your Commercial Edge Vendavo for Packaging Manufacturers

Business Criticality

The packaging industry needs more innovation and agility to deal with the pressure and potential disruptions from Ecommerce, changing consumer preferences, FMCG and retail-margin compression, sustainability, and digitalization. Vendavo is the market leader in working with packaging companies to modernize their commercial processes in order to deliver a superior customer experience with greater profitability.

Packaging Manufacturers

Industry Intelligence


Cumulative annual growth rate in rigid plastic packaging 2020-2025 over the forecast period



Fraction of packaging manufacturers that believe personalization has an extremely strong impact on their customers

Brand Essence Research


Percentage of commitments in the packaging industry that are focused on recyclability and use of recycled materials.


Business Challenges of Packaging Manufacturers


  • Higher demand for personalization, convenience, and affordability are driving SKU proliferation to new heights
  • Limited digital commerce capabilities
  • Increasing transparency, price pressure
  • Lack of integrated ecommerce and direct sales commercial processes


  • Requirements for sustainability are rising at every step of the value chain—with rising activist scrutiny
  • Leading digital transformation while still in learning mode
  • Competing with marketplaces that erode bottom line
  • Efficiency and productivity across the supply chain


  • Increased raw material costs due to regulatory changes
  • Sustainability mandate challenges
  • Competitive pricing pressures
  • Lack of innovative commercial pricing models
  • Lack understanding of perceived customer segment value
  • Managing pricing across complex contractual arrangements is cumbersome

Vendavo Solutions

Commercial Excellence for Packaging Industry

Sales Solutions

  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation

Commercial Intelligence Solutions

  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization

Pricing Solutions

  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management


The Sealed Air Story:

The Sealed Air Success Story

Not only does Sealed Air sell commodity bubble wrap – they sell value, which transformed the way they price. Elizabeth Timko, pricing expert from the Center of Excellence at Sealed Air will share strategies and best practices for shifting from a cost-driven approach to a highly accurate value-based pricing guidance that drives profitability gains.

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Global Commercial Excellence in the Packaging Industry

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Vendavo Packaging Industry News and Insights


Think Twice Before Doing This With Your Pricing

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The Evolution To Commercial Excellence 2.0

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The drive toward sustainability in packaging – beyond the quick wins

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Trending Resources for Packaging Manufacturers


Buyers Kit: Pricing Software

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5 Things Every CEO and CFO Must Know About Pricing

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Buyer Kit: CPQ Software

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