wholesale-distributors-header_bkgd Claim Your Commercial Edge Vendavo for Wholesale Distribution

Business Criticality

Professional buyers who shop through digital distributors like Amazon now expect digitally enabled services such as custom reporting, omnichannel ordering, and full visibility into a distributors’ product inventory. Vendavo is the market leader in working with wholesale distributors to modernize their quote-to cash processes and accelerate digital commerce capabilities that deliver a superior customer experience with greater profitability.

Wholesale Distributors

Industry Intelligence


Of manufacturers, wholesalers that do not now have an ecommerce website plan to launch one in 2 years.

Digital Commerce 360


Of companies have invested in artificial intelligence in an effort to get ahead of the competition.



Of customers expect to make more of their purchases from distributors via online means.


Business Challenges of Wholesale Distributors


  • Growing competition with ecommerce and Amazon Business disruption
  • Meeting new customer expectations
  • Limited digital commerce capabilities
  • Slow time to quote
  • Increasing pricing pressure and commoditization


  • Suppliers are aiming to build relationships directly with customers
  • Lack of value chain digitalization
  • Supply and demand disruptions
  • Limited use of artificial intelligence
  • Limited visibility into profitability and performance
  • Sales teams struggle to close deals


  • Lack of advanced commercial pricing models to capture customer willingness to pay
  • Limited profit optimization
  • Lack of understanding of perceived customer segment value
  • Increasing margin pressure
  • Managing pricing across complex contractual arrangements is cumbersome

Vendavo Solutions

Commercial Excellence for Wholesale Distributors

Sales Solutions

  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation

Commercial Intelligence Solutions

  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization

Pricing Solutions

  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management

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Global Commercial Excellence in Wholesale Distribution



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