healthcare-distribution-header_bkgd Claim Your Commercial Edge Vendavo for Healthcare and Medical Devices

Business Criticality

The healthcare and medical devices industry must balance strong demand growth with increasing complexity in healthcare business models to ensure sustainable profitability. Vendavo is the market leader in working with healthcare and medical device companies to modernize their quote-to-cash processes and deliver a superior customer experience while optimizing profitability.

Healthcare and Medical Devices

Industry Intelligence

Pricing for medical devices going down and creating selling challenges


2% – 5%

EBIT improvement for Medtech companies that support richer, more reliable data and adequate tools

Boston Consulting Group


Growth rate in healthcare Ecommerce as tech-savvy millennials come to expect improved user experience (UX), the healthcare industry has begun to digitize products, services, and commerce models

Frost & Sullivan

Business Challenges of Healthcare and Medical Devices


  • Complex payor/provider/purchaser relationships
  • Increasing transparency, price pressure, and commoditization
  • Rapidly changing commercial and regulatory environments
  • Lack of relevant customer context for deal negotiation
  • Lack of an integrated view of the customer


  • Preserve the value created in offers being brought to market
  • Demonstrate ongoing sustainability of business model
  • Limited understanding of how to appropriately treat customers to match value offered to customer willingness to pay
  • Limited ability to adjust to or meet changes in the market
  • Sales teams are struggling with executing deals appropriately to acquire and retain customers
  • Lack of integrated eCommerce and direct sales commercial processes


  • Value delivered to consumer/ customer is difficult to measure and translate to pricing guidance
  • Managing pricing across complex contractual arrangements is cumbersome
  • Proliferating regulatory requirements
  • Dynamic changes in healthcare market require dynamic pricing capabilities
  • Complex pricing mechanisms like capitated pricing models add complexity to price-setting and analytics

Vendavo Solutions

Commercial Excellence for Healthcare and Medical Devices

Sales Solutions

  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation

Commercial Intelligence Solutions

  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization

Pricing Solutions

  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management


Global Medical Device Manufacturer

Vendavo Customer Services: From Implementation to Outcomes

Join Megan MacLean, Pieter Knols, and Mitch Lee as they outline key benefits for healthcare and medical device customers working with Vendavo’s team.

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Global Commercial Excellence in Healthcare and Medical Devices



Healthcare and Medical Devices News and Insights


Hospitals gain leverage on medical device pricing

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All Things In Constant Flux: Dynamic Pricing

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Banks pressure health care firms to raise prices for coronavirus

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Trending Resources for Healthcare and Medical Devices

Success Story

Global Medical Device Manufacturer

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Value Outcome Manufacturing

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White Paper

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