Kelli Negro, chief marketing officer at the 450-person company, recommends starting small when building a collaboration stack, but ultimately, she recognizes that different teams need different tools.
Vendavo relies heavily on Microsoft tools, using Outlook, OneDrive, SharePoint, and Teams. Yet, when interacting with clients, who are primarily $1 billion-plus companies, she will defer to the clients’ preferred tools when sharing materials, often using the Google Suite.
“We’re really focused on our clients from an account-based marketing approach. Client communication starts at the prospecting level,” Negro said. “Ultimately, we’re constantly looking at how we can make that a full circle. Our communications programs go that deep.”