Justin Bailey, vice-president of value consulting at Denver, Colorado-based Vendavo suggests understanding how reverse logistics are working within a company, why they are working in a particular way, and which products are affected can be a crucial part of driving sales growth.
“A key part of meeting customer expectations is offering the right product, at the right time, at the right price, and on the right terms,” said Bailey. “Doing this upfront helps CFOs manage effort and investment in reverse logistics operations with the end result of a smaller investment in reverse logistics infrastructure.”