{"id":54316,"date":"2022-01-28T16:20:49","date_gmt":"2022-01-28T23:20:49","guid":{"rendered":"https:\/\/www.vendavo.com\/fallstudie-spezialchemikalien\/"},"modified":"2023-05-17T15:39:17","modified_gmt":"2023-05-17T21:39:17","slug":"fallstudie-spezialchemikalien","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/","title":{"rendered":"Fallstudie Spezialchemikalien"},"content":{"rendered":"\n
\n
\"\"<\/div>
\n
\n

<\/span>Energy Giant\u2019s Global Pricing Transformed into a Well-Oiled Machine<\/span><\/h1>

Discover how strategic pricing for individual markets drives consistent margins and shareholder returns<\/p>\n<\/div> <\/div>\n <\/div>\n

\n \r\n
<\/div>
\r\n

<\/span>Highlighted Business Outcomes<\/span><\/h2><\/div>
\r\n
\r\n
\r\n
\r\n

<\/span>Value-based pricing<\/span><\/h3>

Segmented pricing for every market served<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n<\/article><\/div>

\r\n
\r\n
\r\n

<\/span>Single source of truth<\/span><\/h3>

All pricing variables for 5,000 SKUs live in a single, easy to access system<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n<\/article><\/div>

\r\n
\r\n
\r\n

<\/span>More consistent margins<\/span><\/h3>

Strategic price changes drive bottom line growth<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n<\/article><\/div> <\/div>\r\n <\/div>\r\n\r\n<\/div><\/section>\r\n

\n

<\/span>Energy Giant\u2019s Global Pricing Transformed into a Well-Oiled Machine<\/span><\/h2>

The priorities are clear and consistent at this multinational energy company: generate cash, return it to shareholders and reinvest in the business. The company\u2019s brands include some of the best-known passenger car engine oil and heavy-duty engine oil labels and premium lubricants throughout the world. The global process advisor for pricing and his team are responsible for setting and optimizing pricing for more than 5,000 SKUs in the company\u2019s lubricants and additives division but it was extremely challenging to organize the many pricing variables in one place.<\/p>\n<\/div> \n<\/div>\n

\"chemicals<\/div><\/div><\/div><\/section>\n
\r\n <\/svg>
\r\n

<\/span>When I first started in pricing, we managed everything in spreadsheets and SAP and it was difficult to keep everything updated. With Vendavo, we can get the pricing data we need on price points, bids, and sales histories and it\u2019s all in one place, so we can analyze it and maximize our margins.
\r\n<\/span><\/h2>
\r\n
\r\n
<\/span>Pricing Manager<\/span><\/h5>
<\/span>Energy Giant<\/span><\/h6> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n<\/div><\/section>\r\n
\n

<\/span>Pricing that Hits on All Cylinders<\/span><\/h2>

What was once a highly decentralized and undisciplined product pricing process several years ago has now been organized using Vendavo solutions into a high performing function that ensures agility, precision, and profitability. Because one price does not work for all customers, explains the pricing advisor.<\/p>\n

The company also uses segmentation to build and maintain price lists that represent every customer base, in every market around the world. And the company\u2019s sales teams are better prepared for negotiations no matter if they\u2019re selling to customers who need hydraulic fluids, turbine oils or antifreezes.<\/p>\n<\/div> \n<\/div>\n

\"Antifreeze<\/div><\/div><\/div><\/section>\n
\r\n <\/svg>
\r\n

<\/span>The value is different for customers in different industries because equipment uptime, operating costs, and outputs vary so much. Vendavo helps us track all these variables to we can set prices at levels that are appropriate and profitable.<\/span><\/h2>
\r\n
\r\n
<\/span>Pricing Manager<\/span><\/h5>
<\/span>Energy Giant<\/span><\/h6> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n<\/div><\/section>\r\n
\n

<\/span>Pricing guidance delivers consistent margins, superior shareholder returns<\/span><\/h2>

The pricing advisor explains that he and the 700 other users throughout the company agree pricing is easier and more transparent with Vendavo. When price changes are made, the ripple effects can be seen more clearly. \u201cNow when we make a price change, we can preview the impact on revenues and margins before its officially published,\u201d he says. \u201cWe can run different scenarios and see if our changes achieve the desired results in topline and margin growth.\u201d<\/p>\n

\u201cWe\u2019ve got to capitalize on these positive market forces and one way we do that is by making sure our pricing is as sharp as it can be,\u201d says the pricing advisor.<\/p>\n<\/div> \n<\/div>\n

\"Turbines<\/div><\/div><\/div><\/section>\n
\r\n <\/svg>
\r\n

<\/span>Vendavo pricing guidance helps makes our brands stronger, sell smarter, and earn more so we can deliver on our goals of free cash flow growth and superior total shareholder returns. We\u2019re better prepared, we\u2019re focused, and it\u2019s working.<\/span><\/h2>
\r\n
\r\n
<\/span>Pricing Manager<\/span><\/h5>
<\/span>Energy Giant<\/span><\/h6> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n<\/div><\/section>\r\n
\r\n
\r\n
\r\n
\r\n

<\/span>About Company<\/span><\/h3> <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
<\/span>About Company<\/span><\/h6> <\/div>\r\n
\r\n
\r\n
\r\n

<\/span>Overview<\/span><\/h4>

Multinational energy company<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

\r\n
\r\n

<\/span>Fast Facts<\/span><\/h4>

Industry: <\/strong>Specialty Chemicals<\/a><\/p>\n<\/div> <\/div> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n

<\/span>Want to Save a Copy of the Story?<\/span><\/h2><\/div>
\r\n Download Now<\/a>\r\n<\/div><\/div><\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":53023,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-54316","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFallstudie Spezialchemikalien | Vendavo<\/title>\n<meta name=\"description\" content=\"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fallstudie Spezialchemikalien | Vendavo\" \/>\n<meta property=\"og:description\" content=\"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendavo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Vendavo\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T21:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1570\" \/>\n\t<meta property=\"og:image:height\" content=\"964\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vendavo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/\",\"url\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/\",\"name\":\"Fallstudie Spezialchemikalien | Vendavo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vendavo.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/chemical-plant-thumbnail.jpg\",\"datePublished\":\"2022-01-28T23:20:49+00:00\",\"dateModified\":\"2023-05-17T21:39:17+00:00\",\"description\":\"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vendavo.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/chemical-plant-thumbnail.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vendavo.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/chemical-plant-thumbnail.jpg\",\"width\":1570,\"height\":964},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/fallstudie-spezialchemikalien\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/startseite-neuer-entwurf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fallstudie Spezialchemikalien\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/\",\"name\":\"Vendavo\",\"description\":\"Unlock Growth + Profitability\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#organization\",\"name\":\"Vendavo\",\"url\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vendavo.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/vendavo-logo-events.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vendavo.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/vendavo-logo-events.jpg\",\"width\":416,\"height\":250,\"caption\":\"Vendavo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendavo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Vendavo\",\"https:\\\/\\\/x.com\\\/vendavo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/14613\\\/admin\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fallstudie Spezialchemikalien | Vendavo","description":"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/","og_locale":"de_DE","og_type":"article","og_title":"Fallstudie Spezialchemikalien | Vendavo","og_description":"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.","og_url":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/","og_site_name":"Vendavo","article_publisher":"https:\/\/www.facebook.com\/Vendavo","article_modified_time":"2023-05-17T21:39:17+00:00","og_image":[{"width":1570,"height":964,"url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@vendavo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/","url":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/","name":"Fallstudie Spezialchemikalien | Vendavo","isPartOf":{"@id":"https:\/\/www.vendavo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/#primaryimage"},"image":{"@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail.jpg","datePublished":"2022-01-28T23:20:49+00:00","dateModified":"2023-05-17T21:39:17+00:00","description":"Wie die globale Preisgestaltung bei einem Energieriesen jetzt wie eine gut ge\u00f6lte Maschine funktioniert.","breadcrumb":{"@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/#primaryimage","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail.jpg","width":1570,"height":964},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendavo.com\/de\/fallstudie-spezialchemikalien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vendavo.com\/de\/startseite-neuer-entwurf\/"},{"@type":"ListItem","position":2,"name":"Fallstudie Spezialchemikalien"}]},{"@type":"WebSite","@id":"https:\/\/www.vendavo.com\/de\/#website","url":"https:\/\/www.vendavo.com\/de\/","name":"Vendavo","description":"Unlock Growth + Profitability","publisher":{"@id":"https:\/\/www.vendavo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendavo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.vendavo.com\/de\/#organization","name":"Vendavo","url":"https:\/\/www.vendavo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.vendavo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","width":416,"height":250,"caption":"Vendavo"},"image":{"@id":"https:\/\/www.vendavo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Vendavo","https:\/\/x.com\/vendavo","https:\/\/www.linkedin.com\/company\/14613\/admin\/"]}]}},"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/chemical-plant-thumbnail-1024x629.jpg",1024,629,true],"author_info":{"display_name":"Vendavo","author_link":"https:\/\/www.vendavo.com\/de\/author\/venadmin\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/pages\/54316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/comments?post=54316"}],"version-history":[{"count":0,"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/pages\/54316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/media\/53023"}],"wp:attachment":[{"href":"https:\/\/www.vendavo.com\/de\/wp-json\/wp\/v2\/media?parent=54316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}