Blog, Pricing, Selling

Vendavo Welcomes Kelli Negro as Chief Marketing Officer

By Vendavo
November 20, 2020

Please join us in welcoming Kelli Negro to the Vendavo team as Chief Marketing Officer (CMO). Kelli is an accomplished B2B marketing executive with over 20 years of experience creating marketing organizations that deliver results across revenue retention and referral, including successful go-to-market strategies, building high performance teams, driving demand, and defining compelling brand initiatives within the enterprise software space.


At Vendavo, Kelli will lead the company’s marketing and communications effort including B2B strategy for demand generation, field marketing, customer success programs and all content and product marketing.

Kelli comes to Vendavo from Mitratech where she served as CMO for the last three years and at ThinkSmart before that, when the company was acquired by Mitratech. She has also worked with a host of other brands including Accelent Consulting, Voxeet (acquired by Dolby), Charles Schwab and Financial Engines. 

Kelli has an extensive background producing winning strategy and content in the B2B technology space and she knows what it takes to inform widespread audiences about leading brands and build lasting relationships. She lives in San Francisco and may be reached at  

  • CMO , Kelli Negro , vendavo


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.