Vendavo Summit 2011: What a Thrill

By Vendavo
April 29, 2011

By now, you may have seen the press release about the success of our latest Vendavo Summit. As the release says, it was our biggest and best event ever – but to me, seeing this event grow and evolve over the years has been intensely gratifying. Our customers continue to share their successes, which is always exhilarating. As I listened this year, it struck me just how universal the applicability and impact of price management has proven to be.

Three hundred participants from diverse B2B industries such as high tech, manufacturing, process, distribution and life sciences were there, and across the board we saw high levels of enthusiasm. Those who had yet to start the journey were eager to start; those already on the path were engaging with the presenters and peer companies to determine their next steps to improve pricing.

Despite the pressures on the world economy in the last couple years, I am proud Vendavo has been able to continue investing, growing, and moving the pricing space forward. With the economic upturn we’re now starting to see – and with the strong pull from customers, prospects, and partners – we are excited to be redoubling our efforts and creating even more opportunities for our customers to realize the benefits of world-class pricing.

For those who attended, thank you again for your attendance and invaluable contributions. For me personally, Summit 2011 was a fantastic experience. Hard to imagine a better event, but I’m looking forward to being proved wrong in 2012!


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.