Blog, Pricing, Selling

More Orgs Agree: Tech that Supports Sales Cycle is Key to Recovery

By C. Edward Brice
July 30, 2020

Organizations of all sizes, on every continent, and in all industries have felt the impact of COVID-19 and unfortunately, we are a ways out yet from a turnaround. While most companies immediately shifted to a cash conservation strategy when the pandemic started, this is no longer appropriate for long-term recovery. It’s time to get proactive. Forward-thinking companies are now looking to new ways to recover revenue and boost profitability, for both today and tomorrow.


Our colleagues at Novus CPQ recently wrote about increased interest in software that supports sellers across the sales cycle on G2, a well-known and respected software peer review site.

Read: CPQ Software will support recovery from COVID-19

The post shows digital transformation generally, and software tools for pricing, quote to cash and CPQ specifically, are garnering more attention this year. And this is good news. At Vendavo, we know the best way to an improved bottom line is through more strategic pricing. And, getting quotes delivered accurately, quickly and efficiently means you’ll win more deals.


Take a look at the data on the Novus CPQ blog and if you’re considering pricing or CPQ software to smooth out the rough spots caused by turbulent economic times around the globe, download our buyer’s kits. They’ll help you in your process, including executive presentations for landing buy-in, sample RFPs and more.


For more on how G2 ranks Vendavo, read our post, G2 Gives Vendavo High Marks Thanks to User Reviews. 

  • CPQ , digital transformation , G2 , Novus CPQ , pricing

    C. Edward Brice

    Edward Brice has more than 18 years of marketing experience in developing new markets for evolving technology in enterprise software applications, information security, consumer electronics, and intelligent transportation systems. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security where he established the company’s brand in the IT Security industry. Previously, he served as group Vice President of Global Marketing at SAP, where he drove the global marketing demand generation programs across Europe, the Americas and Asia Pacific. Throughout his career, Brice has held senior positions managing all aspects of marketing, including solution marketing, communications, demand generation, branding, partner marketing, digital and social marketing. Brice earned his Bachelor’s degree in International Marketing from Arizona State University and has continued his education with programs at Wharton, Columbia School of Business, the University of Michigan, and the University of Virginia.