Key Market Trends Transforming Sales and Pricing in B2B, Part 2: Awakening to the Importance of Customer Experience It's gaining ground as a key element of corporate strategy. Read More
One Trillion Urgent Reasons for Price Optimisation Robert Irwin reveals the massive profit opportunity ahead that could be lost without PO&M adoption. Read More
CPQ and Touchless Buying, Part II: Truly Agnostic CPQ What are the features you should expect from a solution that's truly "agnostic"? Read More
Price Optimization: Why It’s Important (And How It Works) What is price optimization? And why is it so important? Read More
WSJ: Companies Are Coping With Rising Costs What's causing them, and how are companies coping? Read More
Key Market Trends Transforming Sales and Pricing in B2B, Part 1: Omnichannel Selling (and Buying) is the New Normal Alex Hoff explains why eCommerce became a key channel in a very short time. Read More
How to Push Toward Commercial Excellence It's a journey, so what are strategies for sensibly pushing ahead? Read More
5 Ways to Manage Discounts in B2B Distribution How is discounting analogous to a Damien Hirst painting? Darius Fekete explains. Read More
Improving Sales Effectiveness, Part 3: Protecting Brand Values & Perceptions Even in B2B there's an emotional component to brand perceptions that can impact pricing and selling. Read More
