Return to Blog

TK Kesler

TK Kesler helps large companies increase their profits through pricing optimization – “Business is a game of profit margins and effective pricing is how you score a home run!” Prior to Vendavo, TK worked at Oracle and, helping companies leverage CRM to improve productivity and profitability. TK has a BA in Economics and Computer Science from Duke University. Follow him on Twitter @tk_kesler

5 Cents for a Coca-Cola!

  • February 20, 2014
  • TK Kesler
Well, not anymore. But, did you know that Coca-Cola held its price at 5 cents for 70 years?! In 1890, a nickel. In 1917, a nickel....