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Stephan Liozu

Stephan M. Liozu, Ph.D. is the Chief Value Officer of Thales Group and is the Founder of Value Innoruption Advisors, a consulting boutique specializing in pricing, value, and change management. Stephan holds a Ph.D. in Management from Case Western Reserve University where he researched the topic of transformational change and leadership in pricing.

10 Ways CEOs Can Get Started with Pricing

  • September 28, 2020
  • Stephan Liozu
Over the past few months, I have conducted several research projects to gauge the progress of strategic pricing in large firms. As a profession, we have...

Think Twice Before Doing This With Your Pricing

  • May 26, 2020
  • Stephan Liozu
Right now, most businesses are focusing on staying in business, securing available assistance, and maintaining what is most likely a fairly fragile business base. Does th...

Customer Value Has Never Been More Important

  • April 23, 2020
  • Stephan Liozu
Over the past decade, I have spent quite a bit of my professional and personal life learning, researching, and writing about customer value. My view is...

Cash is King!

  • April 13, 2020
  • Stephan Liozu
The global Coronavirus crisis is here to stay for a while and its stressing business models. Right now, most businesses have implemented drastic actions to protect...

Pricing Disruption Ahead

  • March 20, 2020
  • Stephan Liozu
Last year, I wrote extensively on the topic of disruption and the importance of using the right technology to face forces of disruption. We start 2020...