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Mitch Lee

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the process industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with global suppliers.

Insulating Profit in a Fluctuating Market

  • March 29, 2016
  • Mitch Lee
Market fluctuations lead to knee-jerk reactions, which is a dangerous proposition when trying to run a profitable business for the long term....

Stay in Control During Market Volatility

  • October 2, 2015
  • Mitch Lee
How can chemical companies utilize data and analytics to insulate their prices amidst market volatility and pressure from buyers?...

Social Business Strategy and Sales Effectiveness

  • September 3, 2013
  • Mitch Lee
Does your organization leverage customer data intelligently? Are your CRM and BI platforms compatible? Customer data is being analyzed in great detail today, but sales te...

The Changing Face of B2B Sales

  • August 22, 2013
  • Mitch Lee
Is your B2B sales organization competing effectively using customer data? I recently visited a chemicals customer who has self diagnosed their sales process as lacking an...