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Mitch Lee

Mitch is a Profit Evangelist at Vendavo with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the process industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term agreements with global suppliers.

Pricing in Turbulent Times

  • March 11, 2020
  • Mitch Lee
Concerns over the Coronavirus and COVID-19 are both real and meaningful given the serious resulting health consequences. We’re also seeing the significant impact this h...

4 Early Warning Signs You May Lose a Customer

  • November 19, 2019
  • Mitch Lee
This post originally published by DestinationCRM. It’s widely known that acquiring a new customer is significantly more expensive than retaining an existing one. This m...

Roadmap for Fast Profit Growth

  • May 30, 2019
  • Mitch Lee
Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of...