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Kalle Aerikkala

Kalle Aerikkala has worked within the pricing and product management profession for the last 10 years, starting with Finnish technology companies supporting service and spare part pricing globally. Currently Kalle works with Vendavo as a Business Consultant, helping a broad range of customers to achieve better results through improved commercial excellence. Even after 10 years in the industry he learns something new every day, and finds the world of pricing incredibly interesting as it touches on basically every function within a company.

Selecting a Suitable Pricing Baseline

  • July 25, 2019
  • Kalle Aerikkala
My previous post, The Hidden Costs of Cost-Plus Pricing explains that while cost-plus pricing certainly has its place, there are also several downsides to the approach....

The Hidden Costs of Cost-Plus Pricing

  • July 18, 2019
  • Kalle Aerikkala
In his article “When Cost-Plus Pricing is a Good Idea” Utpal Dholakia, Professor of Marketing at Rice University’s Jesse H. Jones Graduate School of Business, makes...

Spare Parts: The Hidden Profit Center

  • March 11, 2019
  • Kalle Aerikkala
Your spare parts business can deliver great profitability with margins higher than even a typical product line. This is especially true in an organization that deals...