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James Marland

James Marland is the Director of Business Consulting at Vendavo based in London. In this role he helps diagnose Pricing Opportunities and develops business cases for pricing projects with ROI models. James has been in the pricing software space for many years, both on the customer and supply chain side: so he has a view from “each side of the table”. Prior to his pricing career he was VP of Solutions at Ariba and has also spent 5 years at SAP America. He has a Bachelor of Science degree in Mathematics from the University of Southampton.

The Price of Fairness

  • March 6, 2013
  • James Marland
As I previously blogged, I have recently read Priceless: The Hidden Psychology of Value by William Poundstone. One of the important insights looks at how a...

6 Reasons for Rebates in B2B Pricing

  • November 6, 2012
  • James Marland
My colleague Colin Carroll recently gave a very comprehensive discussion of Rebate Best Practices at his blog.  As pointed out in his article, rebates are a critical...

Dial 999 for Emergency Pricing

  • October 15, 2012
  • James Marland
We had an anniversary recently for the 999 Emergency number which was introduced in the UK 75 years ago (other countries such as the US were...

Seeing the Signal in the Pricing Noise

  • June 11, 2012
  • James Marland
According to The Times, amongst the bundle of papers that Mr. Cameron has been given to read this week is an extract from Nassim Nicholas Taleb’s...

Is A La Carte Pricing Good For The Customer?

  • May 23, 2012
  • James Marland
A la carte pricing is good for air passengers, says a new report from IdeaWorks, a consultancy, quoted in this Economist article. The report references the...

What B2B Sales Managers Can Learn from Wine

  • May 3, 2012
  • James Marland
With all of this excitement about the Oscar-nominated Moneyball, could this story of the statistician who beats the experts play out in other contexts? It turns...

Pricing Automation: It’s Time For Henry Ford

  • April 23, 2012
  • James Marland
The Science Museum in London has a great collection of inventions from the 1880s. This one decade saw a tremendous burst in creativity as inventors unleashed...