Edward Brice has more than 18 years of marketing experience in developing new markets for evolving technology in enterprise software applications, information security, consumer electronics, and intelligent transportation systems. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security where he established the company’s brand in the IT Security industry. Previously, he served as group Vice President of Global Marketing at SAP, where he drove the global marketing demand generation programs across Europe, the Americas and Asia Pacific. Throughout his career, Brice has held senior positions managing all aspects of marketing, including solution marketing, communications, demand generation, branding, partner marketing, digital and social marketing. Brice earned his Bachelor’s degree in International Marketing from Arizona State University and has continued his education with programs at Wharton, Columbia School of Business, the University of Michigan, and the University of Virginia.